Dec 11
9
Kantar Media is taking a stab at estimating advertiser spend on Google, and a new report it produced for AdAge shows IAC/InterActiveCorp spent $174 million on paid search ads in the first three quarters of the year. IAC is, of course, the parent company of Ask.com, Match.com and the Newsweek Daily… Please visit Search Engine Land for the full article
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Report: IAC Is Google’s Biggest Ad Spender, According to Kantar